INNOVATION INSPIRED BY NATURE
100% sustainability is hard.
Creating a net positive impact on the environment will be even harder.
But it is what we intend to do by 2030.
01. WHAT IS NET POSITIVE?
We've always tried to lessen our environmental impact. But we know we can do better: actually leave Nature better than we found it.
One way is to pull more carbon out of the air than we emit. We can also improve biodiversity (think plants, animals, and insects), water quality, and farmer wellbeing.
02. WHAT IS CIRCULARITY?
In Nature, everything has a use and a reuse- nothing goes to waste. That's how we think when we design.
We use recycled materials that would otherwise go to waste. And we're starting to design products that can be recycled, so they won't make a negative impact and ultimately achieve zero waste.
03. WHAT IS REGENERATIVE?
Nature has the power to regrow. We can help by sourcing from regenerative agriculture farms.
Regenerative farming mimics Nature. Animals graze in natural patterns, and planting diverse crops replicates Nature's diversity. The land gets to rest, pull carbon out of the air and create healthy, hydrated, fertile soil.
04. WHAT'S OUR VISION?
We believe a greener future is a better future. So, we've set a bold innovation vision:
Inspired by Nature, we will design net positive products-giving back to Nature more than we take.
We are pursuing our vision through two paths found in nature - regeneration and circularity.
05. HOW WILL WE MEASURE?
1. 100% of our natural materials will come from sources using regenerative agriculture practices. We're already working with regenerative leather, rubber, cotton, wool, and sugarcane farmers.
2. 100% of our products will be designed for circularity. That way they won't have a negative impact, and ultimately achieve zero waste.
PLANT THE CHANGE™
50 MILLION TREES IN 5 YEARS
We aren't just planting trees, we're
planting hope, jobs, clean air and unity.